Fintech and Cryptocurrency

16Upsurge of Robo Advisors: Integrating Customer Acceptance

C. Nagadeepa^1*, Reenu Mohan¹, Antonio Peregrino Huaman Osorio² and Willian Josue Fernandez Celestino²

¹Department of Commerce, Kristu Jayanti College Autonomus, Bangalore India

²Universidad Nacional Santiago Antunez de Mayolo, Huaraz, Peru

Abstract

The rise of fintech in the digital community opens the door for companies to introduce robo advisors. Robo Advisors have emerged as a result of technological advances, and it is important to use Robo Advisors to manage and direct projects in the financial industry. The portfolio management service is critical for the efficient distribution and use of the surplus of economic activity in large markets. These robots are programmed to eliminate the dangers of prejudice and human error. This research article is about exploring the strengths and weaknesses of robo advisers, and as opportunities and threats, especially when compared to traditional financial advisors and a research framework to understand the acceptance of robo-advisors by investors. The findings of this study provide relevant research on financial institutions, banks, policy makers, asset managers, FinTech developers and financial advisors to increase the acquisition of Robo Advisors through the adoption of sustainable services.

Keywords: Robo-advisor, technology acceptance, FinTech, financial advisor

16.1 Introduction

The financial sector is an important link in economic activity. The financial sector is an ...