O'Reilly logo

Fire in the Valley, 3rd Edition by Paul Freiberger, Michael Swaine

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

est and Entrepreneur’s Disease

It was a bunch of people heavily into est.

–Jim Warren, computer publishing pioneer and founder of the West Coast Computer Faire

Millard was busy throughout 1978 creating new companies. IMS Associates, the IMSAI parent company, spawned ComputerLand, Faber’s franchise operation. Millard also went to Luxembourg for several months to set up IMSAI Europe, a separate corporation that would buy computers from the California operation for resale in Europe. As a result of his frequent absences, Millard failed to notice the dramatic tailspin that IMSAI was in.

Overreaching

IMSAI’s high-handed stance regarding customer support was finally starting to hurt the operation, and the company had targeted the wrong market. ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required