It was a bunch of people heavily into est.
–Jim Warren, computer publishing pioneer and founder of the West Coast Computer Faire
Millard was busy throughout 1978 creating new companies. IMS Associates, the IMSAI parent company, spawned ComputerLand, Faber’s franchise operation. Millard also went to Luxembourg for several months to set up IMSAI Europe, a separate corporation that would buy computers from the California operation for resale in Europe. As a result of his frequent absences, Millard failed to notice the dramatic tailspin that IMSAI was in.
IMSAI’s high-handed stance regarding customer support was finally starting to hurt the operation, and the company had targeted the wrong market. ...