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Fire in the Valley, 3rd Edition by Paul Freiberger, Michael Swaine

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Trouble in Paradise

Committee marketing decisions—that was the major source of all the problems.

—Dan Kottke

During Apple’s third fiscal year, which ended on September 30, 1979, sales of the Apple II increased to 35,100 units, more than quadruple the number of the previous year. But the company felt the need to develop another product soon. No one believed that the Apple II could remain a best-seller for much longer.

Looking for the Next Thing

In 1978, Apple took several steps to gear up for the challenge. They hired Chuck Peddle that summer, with undefined responsibilities. As the designer of both the 6502 microprocessor and the Commodore PET computer (which competed with the Apple II), he just seemed like a good person to have around. ...

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