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Fire in the Valley, 3rd Edition by Paul Freiberger, Michael Swaine

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Shooting for the Moon

When you have nothing to lose, you can shoot for the moon. So we shot for the moon, and we always knew if we were successful that it would come down to Apple and IBM.

—Steve Jobs

The Apple II had taken the nascent personal-computer industry to a new level of product marketing and design. Designed by one genius engineer, it was also technically impressive. But the whole notion of how people interacted with computers was about to undergo a fundamental change. And it would be Apple that would introduce this new vision of the personal computer to the world.

The Mother of All Demos

It was, by all accounts, one of the most impressive technology demonstrations since the atomic-bomb test at Alamogordo, New Mexico.

In December ...

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