O'Reilly logo

Fire in the Valley, 3rd Edition by Paul Freiberger, Michael Swaine

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Losing Their Religion

We found ourselves a big company, glutted from years of overspending. Then the money supply dried up, and that caused the first of a series of convulsions.

–Chris Espinosa, employee no. 8 at Apple Computer

In the 1980s Steve Jobs’s dream machine became reality. And market reality can be brutal.

The Mac’s Shortcomings

After the release of the Macintosh in 1984, Steve Jobs felt vindicated. Plaudits from the press and an immediate cult following assured him that the machine was, as he had proclaimed it, “insanely great.” He had every right to take pride in the accomplishment. The Macintosh would never have existed if it hadn’t been for Jobs. He had seen the light on a visit to Xerox PARC in 1979. Inspired by the innovations ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required