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Fire in the Valley, 3rd Edition by Paul Freiberger, Michael Swaine

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Commoditization

We were going to change the world. I really felt that. Today we’re creating jobs, benefiting customers. I talk in terms of customer benefits, adding value. Back then, it was like pioneering.

–Gordon Eubanks, software pioneer

By the end of the 1980s, the personal-computer industry was big business, making billionaires and creating tremors in the stock market.

A Snapshot

On October 17, 1989, the 7.1-magnitude Loma Prieta earthquake that hit the San Francisco Bay Area also rocked Silicon Valley. When systems came back online, this was the state of the industry:

There was a renewed rivalry between the sixers, users of microprocessors from the Motorola/MOS Technology camp, and the eighters, users of Intel microprocessors. Intel ...

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