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Fire in the Valley, 3rd Edition by Paul Freiberger, Michael Swaine

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Getting Really Personal

Today the computer is not a bag of parts being shipped to us; it is integrated into our telephone and automobile and refrigerator and we don’t need to think about the software because it has become so intuitive and embedded in the product that all we have is life itself.

—Paul Terrell

If the war for control of the PC industry was over, Apple’s hope, Jobs believed, was to stay alive long enough to be a player in the next big movement.

Some significant change was coming, it was clear; but guessing just what its form would be was the challenge. What happened was that the core of the computing universe began to move away from the desktop and onto mobile devices and the Internet. In the first of these shifts, Jobs and ...

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