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Fire Your Stock Analyst!: Analyzing Stocks on Your Own by Harry Domash

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The Business

Your first step is to determine what the company does, that is, the products and services that it sells. That’s a no-brainer if you’re talking about Wal-Mart, but how many investors know what Lucent Technology or Network Appliance do for a living?

Surprisingly, few investing sites do a good job of providing that information. One that does, however, is Reuters Investor. Its Overview offers a concise but readable paragraph describing a company’s products and services.

Reuters Company Profile page goes into more depth than the overview, describing each of the company’s major products and services, probably in more detail than you’ll want to know at this stage of your research, but you’ll need it later.

Morningstar also offers a concise ...

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