Firms of Endearment: How World-Class Companies Profit from Passion and Purpose

Acknowledgments

We owe a debt of gratitude to the inspirational leaders of the companies profiled in this book, for without their visionary principled and courageous approach to management, there would be no book, and more importantly, there wouldn't exist a template for superior management that leaders of other companies could use to turn their companies into firms of endearment. At a time when the reputation of business as a societal force is at one of its lowest ebbs, these companies and their leaders remind us that business can be a tremendous force for good in the world. Business is society's engine of value and wealth creation, and the wellspring of everything else that we are able to dream of and accomplish as human beings.

Many friends ...