9. Culture: The Secret Ingredient

This chapter is about FoEs’ strongest competitive difference: their corporate cultures. The topic is one that has been written about extensively; what new can be said about it? Googling “corporate culture” brings up millions of entries. Amazon lists more than 1,200 titles devoted to corporate culture. Thousands of articles have mulled over the subject. Therefore, it is not our purpose here to cover ground well trod by others. Instead, our time is more profitably spent identifying and describing attributes of FoEs’ corporate cultures that play a decisive role in their success.

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