By February 2011, Stephen Elop had been the CEO of Nokia for nearly five months. The first non-Finnish director of the mobile communications giant, the former Adobe and Microsoft executive, had, since his appointment, been reviewing the company’s declining performance and talking with the company’s customers, workers, suppliers, shareholders, and partners. The results of Elop’s review terrified him.
Nokia’s once unassailable position across various segments of the mobile phone market had been rapidly eroded by competition from Apple in the smart phone segment, by the explosion in the share of Android in the mid-range market, and by Chinese manufacturers at the low-price end of ...
Get First and Fast now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.