2Leading Today’s Workers


Learning Objectives

By the end of this chapter, you should be able to:

• Describe at least three key retention factors.

• Create a plan to adapt your leadership role to work effectively with employees who have various types of employment contracts.

• Describe a process for creating a motivational climate by using five strategies that help retain the best employees.

• Identify at least three things you can do to motivate and retain employees.


Organizations began to be concerned about the changing nature of the workforce in the 1980s. The important study Workforce 2000: Work and Workers in the 21st Century

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