Fuck-Up #8

“First, I’ll Get Actors; Then I’ll Get Money”

How to play the “Actors and Money” chicken-and-egg game


“Faith is taking the first step even when you don’t see the whole staircase.”3

—Martin Luther King, Jr.



The Fuck-Up…

How do you get money? Have stars.

How do you get stars? Have money.

The chicken-and-egg game as to which comes first, financing or stars, is a tricky conundrum that must be played carefully. Where most people fuck up is thinking that it’s an all-or-nothing deal.

How to Do It Right…

Unlike the chicken and the egg, getting stars and money does not have to be an all-or-nothing deal. The key is to keep progressing in steps. You can raise some money to help get a star attached to your project, use that star’s celebrity ...

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