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Fit for Growth by Deniz Caglar, John Plansky

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1Do You Need to Cut to Grow?

What is currently inhibiting your company's ability to grow? Is it simply the global economic headwinds all companies are trying to navigate? Or is it rising consumer expectations? Digital technology disruption? Increased regulatory scrutiny? Competitive pressure on margins? Commodity volatility? Or has an activist investor just taken a substantial stake in your company and demanded immediate and drastic cost savings?

It doesn't matter. The effect is the same. Whether they're trying to jump-start flattening revenues or facing imminent bankruptcy, companies across industries and geographies are realizing that the only way to unleash growth—profitable growth—is to cut costs, often dramatically. In the globally interconnected, digitally disintermediated market in which all enterprises operate today, there is no safe harbor when it comes to the bottom line. To protect and bolster it, companies need to focus on managing costs as rigorously as they concentrate on growing revenues. In fact, as with any living organism, there is no profitable growth without equally robust pruning.

Welcome to the New Normal.

So, are you fit to weather this tough competitive environment and come out ahead? We've devoted 70 years of collective experience to helping dozens of companies answer this question affirmatively: Are you Fit for Growth?

To be fit in this way means to be prepared as a growth enterprise. This is not just a matter of innovation prowess, entry into new markets, ...

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