November 2022
Intermediate to advanced
184 pages
3h 58m
English
Merriam-Webster defines a brand as, ‘a public image, reputation, or identity conceived of as something to be marketed or promoted’ or ‘a mark of disgrace.’ In layman’s terms, a brand is the perceived value a leader adds to the organization and its stakeholders. Does a leadership brand have both upside and downside affects? The short answer is yes.
A brand can be compared to a double-edged sword. If leaders are branded as being industry leaders, experts in their field and influencers, the brand’s sword will remove barriers to vertical opportunities. This is synonymous with a stamp of approval for ...