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Fit for the Leadership Challenge
book

Fit for the Leadership Challenge

by Casey J. Bedgood
November 2022
Intermediate to advanced content levelIntermediate to advanced
184 pages
3h 58m
English
Productivity Press
Content preview from Fit for the Leadership Challenge

Chapter 4 The Risk of a Leadership Brand: Is It a Stamp of Approval or Scarlet Letter?

DOI: 10.4324/9781003335108-5

The Importance of Brand

Merriam-Webster defines a brand as, ‘a public image, reputation, or identity conceived of as something to be marketed or promoted’ or ‘a mark of disgrace.’ In layman’s terms, a brand is the perceived value a leader adds to the organization and its stakeholders. Does a leadership brand have both upside and downside affects? The short answer is yes.

A brand can be compared to a double-edged sword. If leaders are branded as being industry leaders, experts in their field and influencers, the brand’s sword will remove barriers to vertical opportunities. This is synonymous with a stamp of approval for ...

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Publisher Resources

ISBN: 9781000787481