Chapter 5 The Risk of Investing Time

DOI: 10.4324/9781003335108-6

Importance of Time

Per Merriam-Webster, time can be defined as, ‘An appointed, fixed, or customary moment or hour for something to happen, begin, or end.’ In layman’s terms, time is synonymous with a period, moment, dimension or phase and the like. The key is that time is finite. This means we are given a limited span of time in life. Once it’s gone, we don’t get it back. Thus, we must use our time wisely.

Moreover, time has boundaries. Activities start and stop. These guardrails of time provide windows of opportunity for leaders to create and add value personally and professionally. The question is how many leaders use their time wisely? Do they realize time is being ...

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