Chapter 2

Why Discussing the Undiscussable Is Transformative

Before senior management launched an honest conversation through the fitness process, the morale of our division’s employees was at an all-time low. There weren’t too many people that thought we had a prayer as a new division. But the reorganization that resulted from SFP really lifted people back up and energized us to start moving to where we needed to go as a division.

—Len Hirschi, Production Manager, Hewlett Packard’s Santa Rosa System’s Division

Both research and daily experience teach us that confronting others’ deeply held, emotionally based beliefs directly will lead to defensiveness. Using rational arguments to change minds, as social psychologist Jonathan Haidt has shown, ...

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