Chapter 3

Fit to Compete: Becoming a Corporate Olympian

We have to become an Olympic athlete even though we are a pretty darn good runner.

—Gary Cohen, executive vice president, Becton Dickinson

SFP really energized the transformation in multiple dimensions . . . The changes we made happened because of SFP . . . I had a lot of these ideas, but . . . SFP gave key people in the organization a voice. They could have a dialogue with me . . . and with others. I didn’t have the whole thing scoped out in my head. It was information from SFP that enabled me to refine my thinking.

—Vince Forlenza, CEO, Becton Dickinson

As described earlier, Vince Forlenza is CEO of Becton Dickinson (BD), a $16 billion global medical technology company. Between 2011 and ...

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