You do not need a formal background in social science research to recognize whether or not your evidence is good quality. Almost everyone I have worked with in higher education, regardless of academic background, has a good gut instinct for this. Simply ask yourself whether you are comfortable using your evidence to inform your plans, decisions, and actions and, if not, why not. This chapter, along with the chapters that follow on setting targets and transparency, will help you figure this out.

Know Your Stakeholders and What Is Useful to Them

Many years ago, I gave my college president what I thought was a very nice presentation of the results of a survey I had conducted. His reaction? “Linda, this is what ...

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