Try Them, Try Them: Developing Persistence

Last week, I walked past a coworker’s office. His door was open, and I quickly stepped in to say “hi.” As I turned to leave, though, I noticed an unusual book on his credenza that immediately grabbed my attention. Most businesspeople have the typical retinue of business books in their offices—such familiar titles as Good to Great, Who Moved My Cheese, Freakonomics, and The Seven Habits of Highly Effective People. I would not have been surprised to see any of these titles in his office. This particular book caught my eye because it seemed so out of place in the office of a hard-nosed New York City real estate broker, but its orange/red cover was immediately recognizable. I knew this book intimately ...

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