Chapter . Creativity gives better service
Simple creativity is sometimes staring us right in the face. It’s one of those things that you look at and you think, ‘that’s brilliant’. Usually the greatest ideas are classic one star budget ones.
Some brilliant examples
One of my wife’s favourite movies is Pretty Woman. If you are one of the three people in the world who hasn’t seen it, you’ll need to know much of it is set in a suite in the Regent Beverly Wilshire Hotel in Beverly Hills, Los Angeles. The Beverly Wilshire has been voted one of the ten best hotels in the world and it is also one of the most creative, mixing elegant style with some really cool ideas.
Having watched the movie for the hundredth time I promised my family we would visit the ...
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