Chapter 1
You Are Here: Understanding Your Opportunity
A boost in your online reputation. A stream of new customers. What’s holding your business back from fully realizing the benefits of online reviews? Do you need more reviews? Or do you need reviews that more accurately reflect the excellence of your business’s offerings? This book is not just about chasing a higher star rating. It’s about using reviews wisely as a marketing tool and respecting and responding to the customer voice—in all its honesty, complexity, insight, and nuance—in every aspect of your business.
In this chapter:
- Online reviews: an important marketing channel
- Know where you fit in and how to focus
In this book, you’ll learn about establishing practical protocols to attract ...
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