Chapter 2
The Online Reviews Landscape
If you scratch the surface beyond the familiar Yelp reviews and Amazon stars, the online review landscape is large and complex. Whether you’re a local business owner, a brand manager, a marketer, or a service professional, chances are you didn’t study this stuff in school. We won’t blame you if you feel lost! Read on to find your way.
In this chapter:
- Types of online reviews
- Types of review sites, platforms, and services
- Fake reviews
In this chapter, you’ll get your basic training on the various types of online reviews, where and how they are posted, and in what venues they are seen.
As we walk you through this landscape, we’ll point out the ugly side too: fake online reviews. We’ll explain why they exist, ...
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