Chapter 7
Navigating Negative Reviews
When a bad review enters your life, you may find little comfort in the studies and statistics showing that negative reviews are sometimes helpful to your business. You may not be particularly swayed by arguments about the intelligence and depth of judgment of your prospective customers who read those negative reviews. You just want it to disappear.
Bad reviews happen, even to exemplary businesses. Although you should have no illusions about preventing every possible negative review or removing those that have made it into the public eye, you can minimize damage by adopting a calm, thoughtful attitude and employing the strategies discussed in this chapter.
In this chapter:
- Discouraging negative reviews
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