Chapter 8
Showing Off and Being Found
This chapter is all about visibility: how to improve visibility for your reviews and how reviews can benefit your business’s visibility in search engines. You’ll learn how to get even more mileage out of your positive customer sentiment by integrating it into marketing and communications channels you control. And we’ll show you how online reviews can also boost your search engine results.
In this chapter:
- Show off your reviews
- Improve your search results
Show Off Your Reviews
When positive customer reviews come your way, you should do everything you can to broaden their visibility. After all, a good review can’t influence people who don’t see it. Here are some great ways to add your earned media (reviews) ...
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