Chapter 9

Maintaining Your Momentum

It’s time to take the valuable knowledge you’ve gained about your reviewscape and translate it into action. In this chapter, you’ll set your course for a sustainable ongoing effort of managing and leveraging your business’s online reviews. Don’t get distracted by thoughts about the amount of work ahead or the size of the gap you’re trying to close; just take it one step at a time. The key to a successful review management plan, like any successful business improvement effort, is to set practical goals and build on them as you move forward.

In this chapter:

  • Developing your plan
  • Power moves for a time-strapped small business
  • Reaching for the stars

Developing Your Plan

Dealing with your online reviews is a fluid ...

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