February 2018
Intermediate to advanced
348 pages
9h 48m
English
Content preview from Fixing Bad UX Designs
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Approaches
To get answers, we need to ask questions—there are basically two different approaches: quantitative (big data) and qualitative (small data). When we speak of quantitative analysis, we mean what is happening? And for qualitative why is this happening?
So, user experience KPIs can be measured in two different ways:
- Quantitative: In this approach, it is possible to evaluate how many users were actually able to complete a workflow, what navigation errors were made, and what the most urgent and least urgent corrections are that should enter the team queue involved in the project. Data is usually collected from a large sample of users and there is no user interaction, just monitoring through tools such as Google Analytics.
- Qualitative ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.