In the last ten chapters, we've been talking about how to fix UX issues. In order to verify if all your efforts were made in the right direction, it is important to measure the impact of these changes. For this, you should define UX metrics that will show it.
In this chapter, you will understand that when measuring the impact of fixing UX issues, it is important not only to validate the success of the changes that were made, but also to show the stakeholders the importance of continuing to invest in UX.
In this chapter, we will cover:
- Measuring results of implemented solutions
- Metrics and KPIs for UX
- Reporting results to stakeholders