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Fixing Bad UX Designs by Lisandra Maioli

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Creating magic experience in parks

MagicBand is a gateway to My Disney Experience, the digital system that integrates different Disney services. It is a plastic bracelet that has a built-in radio frequency chip, the so-called RFID. With this chip on the wrist, Disney can identify you inside its parks, shops, and hotels and offer you various personalized experiences.

Containing your personal information, Disney's MagicBand connects you to different services within the Orlando resort to ease your flow through the complex. It is worth saying that wearing the bracelet is a magical experience, like almost everything that is done there. On the front of the MagicBand, there is a symbol of a Mickey in high relief. Touching this symbol on the sensors ...

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