Even an experienced UXer might think that typography, colors, and icons should be UI designers, or content producers, concern. But the truth is that these elements can impact user experience.
In Chapter 4, Increasing Conversion with UX, we saw a how important elements such as CTA, copy, colors, and UI can be crucial for conversion. In this chapter, we will explore the following topics:
- Identifying UI and content issues
- The importance of UI for good UX
- Color, iconography, and typography as part of communication
- Content strategy for UX
- Real examples, or case studies
- Practical advice