Colors carry a variety of psychological messages that can be used to influence the verbal sense of typography. Selecting a color for specific words in a composition can influence the user in their actions. But this is true not only for typography—colors can have a huge influence on communication, and can result in a good or bad user experience.
The power of color in marketing and advertising is a known fact, and it has been studied exhaustively in recent decades. With the emergence of the internet, it was only a matter of time before these studies included websites, and that web marketing realized the power that colors have in influencing behavior in converting leads. Believe that the colors you use in a CTA ...
