APPENDIX

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The Measurement Experts

David Rabjohns is the founder and CEO of MotiveQuest, an “online anthropology” company. If you need to track and decipher what is being said about your brand online and how it is affecting your sales, MotiveQuest is the company to call. Simply put, when it comes to measuring digital word of mouth, David is the man.

    Ted: Why measure word of mouth?

    David: When you live in a world where people bypass traditional marketing and turn to each other to decide what to buy, measuring word of mouth becomes the fundamental way to find out if you’re making a good product, one that is serving people’s needs. It’s a measure ...

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