November 2014
Intermediate to advanced
240 pages
4h 42m
English
Content preview from Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand GrowthBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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APPENDIX
The Measurement Experts
David Rabjohns is the founder and CEO of MotiveQuest, an “online anthropology” company. If you need to track and decipher what is being said about your brand online and how it is affecting your sales, MotiveQuest is the company to call. Simply put, when it comes to measuring digital word of mouth, David is the man.
Ted: Why measure word of mouth?
David: When you live in a world where people bypass traditional marketing and turn to each other to decide what to buy, measuring word of mouth becomes the fundamental way to find out if you’re making a good product, one that is serving people’s needs. It’s a measure ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.