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Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth by Ted Wright

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CHAPTER 9

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Talking to Your Boss About Word of Mouth Marketing

CASE STUDY: FIZZ, INC.

Nobody on Earth woke up this morning excited to read some company’s mission statement. How could anyone care about something so banal? Yet we at Fizz recently managed to turn our mission statement into something very talkable. It cost us no money, and it required very little effort. What it did require was a little bit of risk taking on our part.

The time had come last year for us to update our website. It was looking, shall we say, a bit 1990s. What we wanted was a site that would better reflect the Fizz ethos. We pride ourselves on putting a priority on what ...

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