Chapter 1 Flash Advertising Overview - Flash Advertising [Book]

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1

FLASH ADVERTISING OVERVIEW

CHAPTER OUTLINE

What This Book Is and Is Not

Supporting Web site

The Flash Platform

Flash Professional

Why Use the Flash Platform for Advertising

Branded AIR Applications

Types of Ads

Cost Can Be an Issue

Interactive Standards and the Interactive Advertising Bureau

Advertising Templates in Flash

Keep It Down (Your File Size That Is)

Aim Ahead of Schedule

You’re Not Alone

Design to the Campaign

Quality Control

The Reason for Quality Control

You’re Still Not Alone

Version Control

A Version Control Story

How Could It Have Been Avoided? ...

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