Flash Advertising

2

DESIGNING BANNER ADS

CHAPTER OUTLINE

Conception

Know Your Client

It Takes All Types (of Clients)

Know the Brand

Know the Audience

Know the Placements

Campaign Goal

Branding and Selling

Brand It

Sell It

Designing to Move

Visualize While You Work

Animation Assets

Turn Over a Little Control

Know the Strengths and Limitations

Back to Step One

Conclusion

While designing for banner ads and designing for microsites can be a very similar process, there are still differences between the two. For example, you have a much larger virtual canvas and file size to work with in microsites, but you are constrained to specific widths, heights, and file sizes in banners. Another difference is that your microsites can (and should, in most cases) be broken up ...