Flash Advertising

3

PREPARING AND BUILDING ADS

CHAPTER OUTLINE

Planning

Specs

Setting Up Your File(s)

Cutting Art

Choices

Cut Away

clickTags and Links

One or Many

The Value of a clickTag

Creating Time with Code

Forms

Conventions and Best Practices

Naming Objects

Naming Banners

Code

The Bandwidth Profiler

What You See

HTML and JavaScript

SWFObject

Default Images

Quality Control

Sign-off Sheet

Prioritize

Conclusion

So it’s time to start building a round of ads, huh? That’s good because that’s just what we’ll be discussing in this chapter. But you shouldn’t just jump right in to animating and coding because you have to make sure that you have everything prepared and that you have all the information you need. You’ll need to know who is involved with the project ...