FORMS AND DATA
In some ads, you’ll need to gather information from your users to improve their experience. You may want to give them the opportunity to select options on a new car as in the Typical Motors example earlier in this book, or you may want to let them fill out information for something else altogether. Another good example of an ad in which to use a form might be one for a travel company. Again, for the sake of an example, let’s choose a fictional name for our travel company – how about “Orbitocities.”
Orbitocities comes to you and says that they want to let ...