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Flash Advertising by Jason Fincanon

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6

THIRD-PARTY RICH-MEDIA TECHNOLOGIES

CHAPTER OUTLINE

When to Utilize Rich-Media Technology

Audio/Video

Dynamic Content In Your Ads

Extra Loads

More Interactivity

Floating Ads

Expandable Ads

Rich-Media Companies

They’re All Different In the Same Ways

Conclusion

Third-party rich-media technologies are a powerful tool when it comes to advertising. As I mentioned previously, these technologies are available through companies who specialize in opening new, more captivating channels for advertisers’ usage. Without these technologies in place, Flash banners would most likely be limited to the regular old standard ads and constrained to 30–40k in file size. However, since they are available and ready to be used, we can create banners that are capable ...

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