O'Reilly logo

Flash Advertising by Jason Fincanon

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

14

CASE STUDIES

CHAPTER OUTLINE

Eyeblaster

Case Study: Suzuki Race Fans Stay Up to Date with Dynamic Ads

Goals

Strategy

Tactics

Results

Case Study: 2–3 Minutes of Dwell Time: The Power of Online Branding

The Objective

The Execution

The Results

Blockdot

Case Study: Orlando/Orange County Convention & Visitors Bureau, Inc.

Case Study: Three Card Monte on the iPhone

Case Study: Kewlbox.com

This case studies chapter is exactly what it sounds like: a chapter containing case studies from a couple of companies (Eyeblaster and Blockdot) who were kind enough to share their experiences with the rest of us. There’s not a lot more to say to set it up, so we’ll get right to the case studies. Thanks for reading and don’t forget to visit the book’s Web site ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required