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Flash Journalism by Mindy McAdams

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Case Study 5

MSNBC.com The Big Picture

URL: http://bigpicture.msnbc.com/

Interview Date: May 13, 2004

Location: Redmond, Washington

Interview Subject: Ashley Wells, Senior Producer, Broadband Productions

“You can’t overstate what making stuff move does to people. When stuff moves, they pay more attention.”

—Ashley Wells

The first time people see The Big Picture, a peculiar expression comes to their faces. They’re not sure whether they like it, but they are definitely impressed. It’s moving, it’s talking, it’s video—and it’s big.

There are two video “screens” in this Flash package. The main one, much larger, is at the top; the small one is in the lower right corner. The two can play simultaneously (and often do). Users can switch what appears ...

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