4: RESEARCH

The new world economy—addicted to content

c05f001 Plan, package, produce

There is a simple way to package information that, under the right circumstances, can make it irresistible. All you have to do is find it.

— Malcolm Gladwell

You are now a publisher, just like Time magazine, Vogue and The Huffington Post! And like any publisher, you must find the key to unlocking the greatest challenge facing media companies today — how to make great profits in the new world economy.

In June 2013 Facebook was reported to have 1.15 billion monthly active users. Millions of people are jumping online every single day to post their thoughts about everything ...

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