5: MARKET IT
Marketing your message
How to build a following of over 35000
Man's mind, once stretched by a new idea, never regains its original dimensions.
— Oliver Wendell Holmes
In 2008 AuthorHouse, a US self-publishing company, signed up more than 40 000 authors, distributed over 60 000 books and sold 2.5 million copies. This sounds like a lot, but it represents an average of only around 42 sales per title.
Today there is a common misconception that a message will market itself if it's captivating enough. That's uncertain at best. An insider contact revealed to me that Rhonda Byrne, the author of the famous bestseller (and movie) The Secret ...