7: GET SOCIAL
Social media mastery
Get primal, get fans, get paid
Be less curious about people and more curious about ideas.
— Marie Curie
Have you ever wondered why it's called a status update or even why social media is so addictive? It's because they appeal to a primal human instinct — to assert our status and establish our position in the social pecking order. Driven by the reptilian brain, our unconscious goals are to procreate and do what's needed to support ourselves and our families, and to continue our genetic line. Our supposedly evolved minds still respond to these primordial instincts. This compels us to share who we are with the ...