10: PLAN IT
The agent’s master plan — 100% chance of success
The 3D Marketing System to create a plan that inspires you!
The man who moves a mountain begins by carrying away small stones.
— Confucius
‘Don't talk to me unless you have a groundbreaking book idea!' boomed the voice over the microphone at the briefing session during the publicity summit. It was Matt Holt, the US publisher for Business at Wiley, one of the largest publishing companies in the world, with offices throughout the US, Canada, Europe, Asia and Australia.
I approached him immediately after being rejected by the producer of The View. I hadn't planned to speak to him. In all ...
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