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Flip the Funnel: How to Use Existing Customers to Gain New Ones by Joseph Jaffe

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PICKING UP WHERE WE LEFT OFF: THE TIP OF THE TRADITIONAL FUNNEL

Congratulations! You’ve arrived at the A of Action. Now what? You just secured a purchase of a Big Mac, 2-ply roll of Charmin toilet paper, Honda Pilot, or iPhone from AT&T. Think your work is done? On the contrary, it hasn’t even begun.
It’s time to flip the funnel and when you do, you’ll notice that your previous journey’s pinnacle is now the tip of the iceberg of your next one.
Introducing the new flipped funnel, A.D.I.A.:
• Acknowledgment
• Dialogue
• Incentivization
• Activation

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