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Flip the Funnel: How to Use Existing Customers to Gain New Ones by Joseph Jaffe

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Index
80:20 Rule
99:1 Rule
ABCs of Marketing (Attitude, Boldness, Continuity)
A.D.I.A. (Acknowledgment, Dialogue, Incentivization, Activation)
A.I.D.A. (Awareness, Interest, Desire, and Action)
customer-centric
budget breakdown
long tail of
marketing role of
sustainability and
Abilla, Pete
Acknowledgement
autoresponders
confirming
courtesy check-in
follow-up,
progress report
reminders
thank you
types of
Action
see also Customer activation
Advertising
Affiliate Marketing
see also Social networking
AIG
Alltel
Amazon
America’s Got Talent
American Airlines
American Express Rewards
Anheuser-Busch
AOL
Apple
Genius Bars
iPhone
iPod
Arrington, Michael
Association of National Advertisers (ANA)
AT&T Cingular,
ATMs (Automated Teller Machines)
Attitude
Attrition
see also Customer turnover; Customer retention
Audi Q7
Authenticity
Autoresponders
Awareness
Ayers, Chris
B&H Photo
Bacon, Kevin
Baldwin, James
Bank of America
BazaarVoice
Bendt, Steve
Berra, Yogi
Best Buy
Blue Shirt Nation
Twelpforce
Bezos, Jeff
Blackshaw, Pete
Blockbuster
Blogs
company participation in
customer participation in
endorsements and
ethical considerations
fake
pay-per-post
S.B.O.P. (Standard Blogging Operating Protocol)
tips on
see also Mothers that Blog; Social Networking
Boldness
see also Risk taking
Bose radios
Branding
Branson, Richard
Breakenridge, Deirdre, “Putting the Public Back in Public Relations,”
British Airways Miles
Budget allocations
variables of
Budweiser
Butterfly effect of business
Byrne, Rhonda, “The ...

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