January 2010
Intermediate to advanced
304 pages
7h 46m
English
Content preview from Flip the Funnel: How to Use Existing Customers to Gain New OnesBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Index
80:20 Rule
99:1 Rule
ABCs of Marketing (Attitude, Boldness, Continuity)
A.D.I.A. (Acknowledgment, Dialogue, Incentivization, Activation)
A.I.D.A. (Awareness, Interest, Desire, and Action)
customer-centric
budget breakdown
long tail of
marketing role of
sustainability and
Abilla, Pete
Acknowledgement
autoresponders
confirming
courtesy check-in
follow-up,
progress report
reminders
thank you
types of
Action
see also Customer activation
Advertising
Affiliate Marketing
see also Social networking
AIG
Alltel
Amazon
America’s Got Talent
American Airlines
American Express Rewards
Anheuser-Busch
AOL
Apple
Genius Bars
iPhone
iPod
Arrington, Michael
Association of National Advertisers (ANA)
AT&T Cingular,
ATMs (Automated Teller Machines)
Attitude
Attrition
see also Customer turnover; Customer retention
Audi Q7
Authenticity
Autoresponders
Awareness
Ayers, Chris
B&H Photo
Bacon, Kevin
Baldwin, James
Bank of America
BazaarVoice
Bendt, Steve
Berra, Yogi
Best Buy
Blue Shirt Nation
Twelpforce
Bezos, Jeff
Blackshaw, Pete
Blockbuster
Blogs
company participation in
customer participation in
endorsements and
ethical considerations
fake
pay-per-post
S.B.O.P. (Standard Blogging Operating Protocol)
tips on
see also Mothers that Blog; Social Networking
Boldness
see also Risk taking
Bose radios
Branding
Branson, Richard
Breakenridge, Deirdre, “Putting the Public Back in Public Relations,”
British Airways Miles
Budget allocations
variables of
Budweiser
Butterfly effect of business
Byrne, Rhonda, “The ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.