CHAPTER 5
Going All In
How to Make Your Drive a Daily Habit
We are what we repeatedly do. Excellence, then, is not an act, but a habit.
—WILL DURANT
“Today doesn’t care what you did yesterday.” This is a sentiment—a way of life—shared by all the top performers I’ve met, known, and coached. Activating your Prey Drive once is not a permanent flip of the switch. Without constant attention, the switch glitches, flickering on and off, which is why I teach managers and leaders of companies that above all else they need to activate and reactivate their drive every single day. This is the number one role of every leader. Beyond teaching skill. Beyond improving confidence. Beyond product knowledge. This is number one. Why? Because leaders can’t engage ...
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