CHAPTER 7
Flipping the Switch on Selling
Creating a Sales System and Closing the Deal
Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time.
—THOMAS EDISON
In the Merriam Webster Dictionary, one of the definitions of the word “close” is to “to bring or come to an end.” And this can be anything, including an idea, partnership, or opportunity. In sales, the goal is to close a deal. This skill of closing is sorely missing in today’s society. In a very distracted world, many leave open loops with no feedback or fail to bring opportunities or situations to a close.
To close anything in life, you’re going to need two things: confidence and certainty. Selling and closing are all about confidence, ...
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