Guiding the Reader’s Eye
The purpose of type is to portray the glyphs of a written language for reading by human beings. Beyond creating readable text that communicates your message, one of the other chief goals of great typography is to help guide the readers’ eye around the page, helping them scan and find the content they are looking for.
Font Family
The collection of all fonts with the same name, but different weights, styles, variants, and stretch. The base font of the family is referred to as the Roman version.
Scannability is an important factor in all Web typography, almost as important as readability. Research shows that people read differently onscreen than they do in print, tending to want to access shorter chunks of content at a ...
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