Do not Design By Default

When you talk, you modulate the tone of voice for different audiences. Your voice and cadence alter depending on whom you are speaking to. If you are talking to your boss, your voice (hopefully) sounds very different than if you were talking to your lover, even if the words are the same. Whether you adjust your voice to be formal, informal, humorous, serious, sensuous, or angry, it informs your audience about the meaning of your words.


A sequence that helps preserve hierarchy and harmony when applied to a design.

Many Web designers allow the default values imposed by the browsers or by perceived limitations to ...

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